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PLACE is a partnership of the top 20% of real estate teams spanning various brokerages in the US and Canada.
At its core, PLACE is a collaboration that includes Keller Williams Realty, Remax XP, Century 21, mom-and-pop brokers, and other prominent players, forming the largest real estate team in the country. Inclusion in this elite group is reserved for the top producers in the field, making it a mark of excellence.
Currently, comprising around 300 different teams, PLACE has attracted a significant investment of $100 million from Goldman Sachs, recognizing its potential impact on the industry. The primary objective of this substantial investment is twofold: to simplify the home buying and selling process for consumers and to enhance home services, including updates and repairs, for homeowners.
One noteworthy development stemming from the Goldman Sachs investment is the establishment of a mortgage company within PLACE. This strategic move allows PLACE to offer a free one-year interest rate buy-down for buyers, a distinctive feature that sets them apart in the market. Importantly, this benefit extends to those listing their homes with PLACE, without incurring any costs.
Furthermore, the mortgage venture introduces a program that addresses concerns about high interest rates. The initiative involves waiving lender refinance fees for consumers looking to refinance their homes in the future, potentially saving them thousands of dollars.
Beyond these consumer-centric initiatives, PLACE is also dedicated to elevating the capabilities of its agents. Comprising the top 20% of real estate teams nationwide, PLACE provides superior training, advanced technology, effective systems, and exceptional coaching. The goal is to transform ordinary agents into extraordinary ones, equipped with the skills and knowledge needed to thrive in the competitive real estate landscape.
Agents affiliated with PLACE enjoy exclusive perks, such as group health insurance, stock options, and alternative income streams beyond traditional real estate commissions. This commitment to agent success is demonstrated by the team’s 2024 expansion, which will provide opportunities for existing agents to join and grow within the company.
Whether you’re contemplating a career in real estate or seeking to enhance your existing one, PLACE presents an exciting prospect. PLACE is not just a team; it’s an opportunity to thrive and grow in the dynamic world of real estate. If you have any questions, don’t hesitate to call or send us an email.